Jasmine Fryrear
Brand and Culture
Jasmine is a California native, born in the rugged wilderness of Alaska—an upbringing that shaped her appreciation for contrast and adaptability.
Her career has taken her from the New York diamond district to Caribbean tourism, apple orchards in Motueka, and a world-renowned rodeo—building a grounded, people-focused perspective along the way.
At Envelope Creative, Jasmine leads projects across brand and delivery, partnering with clients to turn ideas into outcomes that feel authentic and considered. She believes the strongest brands are lived, not just seen.
Outside of work, she’s usually running, boxing, or swimming around Wellington.